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As we slowly approach the final due date for this project, I must continue the planning for my CCR questions since we will soon begin the process of making these instead of the film opening. Question #2 asks "How does your product engage with audiences and how would it be distributed as a real media text?" so let's write a little script in response to it.
When asked about audience engagement, my response would be the following.
Our film, When the White Seeds Fall, is a coming-of-age film we have been working on for the last couple of weeks. It follows two teenagers as they enjoy their last summer before college together while also preparing for the next step in their lives that they, luckily, get to experience together as they are both accepted into their dream school, NYU. Like with all coming-of-age films, this chapter of growing up is one that thousands of people have gone through, albeit all a little differently, so it is a film that audiences can relate to in a number of ways, regardless of age or gender.
Starting out with a montage of only the two girls biking and being excited over their admission, with a lot of natural light and upbeat music, we establish the lightheartedness and friendliness of the storyline. Quick cuts ranging form one girl to another to them together again emphasize that the very essence of this movie is the friendship between these two girls, they're together now and they always will be. The audience can connect to these characters emotionally since it is very likely that they've had a friend that they feel that kind of relationship with, allowing for the utter despair they may feel when they later discover all is not sunshine and rainbows with these friends. By the end of the opening, it is obvious that one of the girls—Lily—has some sort of medical issue of which her friend is unaware. As many people have dealt with some sort of medical problem and even loss, there is a further connection felt with these characters as the audience understand what they are going through, and worse, what will ultimately happen by the end of the film. The universality of these themes present in the story—friendship, growing up, struggle, loss—allows for a deep and personal connection between those watching the film and its characters, leaving the audience to hope for the happy ending they know is not coming.
When asked about its distribution, I will talk about the following points.
As a small, independent film that no one has heard of before, reaching said audience will be quite complicated. However, through the use of events like film festivals, which are largely hosted to allow independent filmmakers to show their work to large crowds and people working within the filmmaking industry, allowing great opportunities for filmmakers to make connections which could result in larger distribution outside of the festival, When the White Seeds Fall could gain great traction. Similarly, with today's growth of technology and online resources, there are many platforms that could accept my film for streaming online. Programs like Netflix, Hulu, or Prime Video have great reach, and would be great distributors for my film, but they come with great competition. As a back up in case these platforms don't take my film—and even if they do—there are other platforms that are more accessible to both me, as the creator, and the audience since they do not require subscriptions like the others do. Websites like YouTube and Tubi are completely free to viewers and are easy for creators to use, though they are more exposure than profit based.
Equally important to distribution, however, is the marketing of the film because how will people know they can watch the movie if they don't know about it? Once again using today's technologies, social media would be a great place to promote the release of my film. Platforms such as TikTok, Instagram, and even YouTube itself would allow me to post the trailer, announcements, and maybe even small clips of the film to garner excitement from people.
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