We're Officially a Company

Hey Blog!

We're officially a company! Though not really, of course, but we have created the name and logo for our production studio that is producing this film. The production studio is usually one of the first credits to appear in the credit sequence in a film opening, and it is really important because it allows the company to establish their presence right off the bat. It builds their brand and identity to do so, and having a logo along with their name only strengthens their professionalism within the industry. Oftentimes, production companies will have the same logo, introduction, or animation to label themselves, but other times, and my favorite times, the companies customize the logo dependent on each film, so there is unity throughout the entirety of the film. When creating our own production company logo, I took inspiration from this approach.

Besides simply including the production company name, we  wanted to include some sort of visual element that tied with themes in our film. Once we had found the name for Lily, which has great meaning in flower terms, we wanted to stick to the language of flowers for more inspiration. The name of our film, which we had yet to reveal, is When the White Seed Falls; and it was inspired by dandelions, which symbolize the passage of time, strength, resilience, and growth, an almost exact mirror of the emotions and themes of our film. I explain all of this simply to explain that the visual element I wanted to add was a flower. For the name, however, we wanted to include a funky combination of our initials, so we had SF and AC and I played around with their order until we landed on SAFC Productions, and I made it purple since it is Sofia's favorite color. Here was our first draft of the name only:

Once I added the flower, we decided to implement one of my favorite colors with it to complement the purple of Sofia's. I tried green or red, and when it looked too busy we ran a like through the back of the text to make it clear to read.

Canva was also making me have an unreasonably hard time coloring these flowers, the colors would not match the one I was clicking with the one on screen, and even deleting them all fixed nothing. Despite this, we also tried out a blue flower background, and it looked pretty cool.

It was then that Sofia reminded me that movies also have cool animations with which these title screens are introduced, and Canva has a wide variety so we tested out all of them, and ultimately decided the 'scrapbook' animation went best with the type of film we are making, so here is my testing it out.

But enough process. Here is our official production company logo.

And also, because it was funny to me even if it almost made me cry, here is a sped up version of Canva being difficult: Click here.